Brand communication Essay Example | Topics and Well Written Essays - 250 words

Brand communication - Essay Example Net-A-Porter focuses on the quality of the brand, packaging of the products, and an effective delivery service. There are printed publications available for the customers to inform them on the current fashion trends. This exposes the brand and creates awareness, therefore, attracting new customers. Net-A-Porter has developed a mobile application known as Aurasma technology. The customers need to download the application, in order, to access different videos that show the campaigns of the advertisements. Such programs aid the customers in the determination of their required products in relation to the fashion trends (Peelen, 2005). The online retailer uses direct marketing through its managers. It uses email to communicate with the customers. In explanation, the manager in charge of the email marketing develops a regular email channel that supports the flow of information within the various departments. This ensures that the emails sent to the customers influence their purchasing behavior to buy more products. The emails create a platform for the feedback from the customers. There is an analysis of such feedback in consideration of the customers’